What I've learned from shipping 25+ mobile apps

Most teams overestimate how much “native” they need This is the pattern I see more than any other. A team comes to me convinced they need custom native screens for half their app. They want native forms, native lists, native everything. They’ve been burned by web views that look janky and they don’t want that experience. Then we look at what their users actually do. And 80-90% of it is standard CRUD. Creating records, viewing lists, editing profiles, managing settings. All of that works beautifully as server-rendered HTML inside a native navigation wrapper. No custom Swift or Kotlin needed. The native parts that matter are the ones that can’t be web. Push notifications, camera access, biometrics, haptic feedback, in-app purchases. Those need to be native. And most of them are doable with bridge components in a few lines of HTML!.